They may have come for a variety of reasons. Whether it was the free wine tasting and snacks or to simply get out of the house for a few hours, hundreds of women flocked to the Winona Mall for a night of entertainment crafted especially for them.
From 4 to 7 p.m. on Nov. 5, women of all ages, a few with husbands or boyfriends in tow, overtook the Winona Mall for Ladies Night Out, checking out what the 40 booths had to offer.
Although only the first 300 women received a free Women’s Health Magazine, and the first 150 received a free Winona Radio Savers Card, the mall was full until the end of the three-hour event.
Stacy Herman regularly sells a collection of jewelry ranging from $5 to $25 in the B.P. gas station she owns in Stockton, WI. She said she likes the exposure coming to shows gives her, but said it took a while for people to get used to the cash & carry method. “I think people came here for the free food and weren’t planning on buying anything,” Herman said.
The booths ranged from breast cancer awareness, liposuction, hair removal, and hand-crafted jewelry.
Vanity, one of the permanent Winona Mall stores, caused customers to take a second look at their display window, which was adorned with live models. Owner Rose Vikesland said that advertising using live models in store windows is something done often in other cities. She said that she wanted to use the promotion as a way to make customers feel like they are important and like Vanity is “their” store.
Samantha Johnson, A third year student at Winona State University, not only enjoyed the night but said she had never seen the parking lot so full.
“It was a great experience for women of all ages to get out for this event,” Johnson said. “The hospitality and food was great.”