One problem with talking about sustainability is that it is an overwhelming idea. There is great resistance to changing our lives, especially if we think it means deprivation of any kind... even inconveniencing ourselves is sometimes more than we can deal with. I admit it - I have those days.
Another issue is that it is so very difficult to know when we are hearing/reading valid information, and when what we are hearing/reading is just sales hype - just Greenwashing.
A third major problem with sustaining the sustainability movement is it is so DAMN expensive to go green - or at least it feels like it is. Products seem to cost so much more when it bears the label - "Green."
And one last issue (at least the last that I can think of right now) is that there is not much solidarity in the movement. So many people are doing so many different things. I know that there rarely is the unity in a social movement that people think there is, but I cannot help thinking that a bit more unity and common direction would help considerably.
So, we are adding new sustainable ways to our lives, one thing at a time - CF lightbulbs, buying local produce, using cloth tote bags, riding bicycles whenever possible, driving less, investing responsibly, using fewer toxic chemicals and trying to talk more with people about sustainable living.
I have to think about all the work it takes incrementally or I will give up on it.